Our Audience - Main Evaluation

Gender - Non specific as there is a female protagonist and a male villain
Ethnicity - Non specific
Age - Teenagers to young adults 12-35 as the content wouldn't be suitable for people under 12, and people may lose interest in the concept after their mid thirties.
Region - United Kingdom and other Western English Speaking Nations as it is in English.
Socio-Economic group - Any class that can afford it, social grades E-B

Traditional Segmentation model

Transfer the seven OCR Main task evaluation questions to the blog and annotate your interpretation. •       In what ways does your media product use, develop or challenge forms and conventions of real media products?  •       How does your media product represent particular social groups?  •       What kind of media institution might distribute your media product and why?  •       Who would be the audience for your media product?  •       How did you attract/address your audience?  •       What have you learnt about technologies from the process of constructing this product?  •       Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
List at LEAST THREE segmentation models for Audience  Analysing your media text explain how your text relates to specific audiences (referencing the segmentation model)        Traditional segmentation model           Young and Rubicam 4C           GEARS         Insight social value groups          NRS super profiles
Review blog and identify missing elements from the checklist
Continue video edit task

Maslow's Hierarchy of Needs

Young and Rubicam - The Cross-Cultural Consumer Characterisation Model

4 Main categories - MARS

Mainstreamers, Aspirers, Reformers and Succeeders

Added to it are Explorer, Resigned and the Struggler (ERS)

I would say that our piece links to more than one of these groups. 

For example, it fits into the group of "The Struggler", as the genre of thriller creates an extreme situation in which you can seek escape. Our piece is also visually impacting as we used colour correction in editing to make it appear gritty and urban.
It also fits into the group of the Explorer as this group seeks discoveries, and our piece creates a surreal situation in which you can discover something you wouldn't likely see in the real world.